Salon Business Coaching

Do you want to learn how to run a successful salon business, Increase your retention and referrals, boost cash flow and become a more knowledgable, happier, and confident salon owner/manager?

If you said “Yes” to one or more of the above – then you are the reason why I started to coach salon Owners and Managers at the Fowler hair Academy. I’ve taught and coached hundreds of hairstylists and salon owners all over the world. Currently, I’m sharing my best business practises partnered with Kérastase Business USA and L’Oréal Professionnele UK.

There’s simply no reason to continue one more day as a salon owner with ANY frustration or fear when it comes to hiring the right team members… increasing your cash flow… or creating a healthy marketing plan!

I can help you today!

Do what you do and you’ll get what you got. So change something today!

Book Salon Business Coaching with me RIGHT NOW and take ownership of the transformation and growth of your salon business today!

Meet Darren Fowler


Why Choose Fowler Hair Academy?

Take the step towards salon success today!

Because Great Salon Owners Matter

What I can help you with

• Find your purpose
• A Clear vision over your salon Business, for you, and your team
• Define your USPs and positioning within the market
• Define your brand story and Manifesto (Your elevator pitch!)
• How to build a community
• The Perfect Clients Journey and Safety Procedures
• How to Create Client Loyalty – Make them come back over and over again!
• Learn what your strengths and weaknesses are within your business
• How to hire the right team for your brand and how to keep them motivated
• Learn what you need to do as a leader within your industry – More Peaceful Leadership


• Are you working on or in your business – Make the switch!
• What are clients looking for and how to deliver just that
• How to attract new (and the right!) people to your business
• Marketing and Promotions in this new era – Have you digitalised your business, and what is working?
• Re-energise your Creative Business

And Much More!


Benefits from your Salon Business Coaching

• Increase Stylist/Salon income
• More & Happier Clients
• Confidence in Marketing and Business Performance, allowing you to create strong marketing campaigns for your business
• A healthier and more motivated team – A happy team will reflect in your numbers
• You will become an expert in personal/business branding. Knowing exactly how to communicate with your audience
• You will gain business intelligence from fowler35 – Awarded Best UK Salon 2020 and London Salon of the year.
• Clarity in how your business is performing and how to take it to the next level

And much more!

Learn more about Darren Fowler

Synonymous with cutting edge style and award-winning brilliance, Darren Fowler is part of a new breed of hairdressing talent to emerge on the British Hairdressing circuit. 

Darren is the founder and owner of fowler35, a boutique studio in London’s trendy Fitzrovia district. His long-standing and ever-growing team encompass the character creation concept that stands out for clients, team and media alike.

As a hair designer who encompasses cut, colour and styling, Darren’s varied work sees him managing his successful studio and team, designing hair backstage at London Fashion Week, creating the hair for the characters his celebrity clientele inhabit on film and TV, and prepping his celebrity clients for red-carpet appearances.  

He also shoots editorial and advertising campaigns, works with designers on collaborations, creates looks (and characters) for the many models who are sent to the studio each week and creates bespoke education courses such as Tribal London, working with other creatives such as photographers, makeup artists and stylists.  

He educates in the UK and all over the world for brands like L’Oréal Professionnel, Kérastase and Shu Uemura Art of Hair. Darren is called upon to judge industry competitions, as well as being invited to be a panellist for and contributor to discussions and debates globally.

Darren is a current Kérastase Business Ambassador and former Kérastase Editorial Ambassador working with the top customers, consumer press beauty directors, editors and influencers, and he and his team’s skills are frequently called upon by L’Oréal  Professional Products Division.

Celebrity Clientele

Ruth Wilson, Cillian Murphy, Yasmin Le Bon, Joanna Froggatt, Gillian Anderson, Livia Firth, Salma Hayek, Tom Glynn-Carney, Juliette Binoche, Kristin Davis, Brooke Adams, Tony Shalbour, Tahar Rahim, Kate Beckinsale, David Beckham, Naomi Campbell, Yasmin Le Bon, Tori Amos, Melissa George, Paris Hilton, Asa Butterfield, Alexander Vlahos, Harrison Osterfield, Gillian Anderson, Dianna Agron, Michelle Dockery, Patti LuPone, Joshua Kane


Vogue (British, Italian, Russian), Elle, i-D, Wonderland, Numéro and Marie Claire, Sunday Times Style, Culture, Phoenix, L’Officiel Arabia, GRAZIA India


Joshua Kane, Giorgio Armani, Saint Laurent, Paul Costelloe, Tristan Weber, Bernard Chandran, CHOCOLAB, Reshake, Caroline Hu, Frederik Tjaendsen, Ernesto Naranjo.


Winner of the L’Oréal Southern Region Men’s Image Award
Winner of the L’Oréal Men’s Image Award
Eastern Hairdresser of the Year
British Hairdressing Awards Artistic Team of the Year
Eastern Hairdresser of the Year
Kérastase Signature De Service award West/South West London region
British Hairdressing Business Awards Salon of the Year



Best UK Salon 2020 – Woman & Home Magazine
Winner London Salon of the year – Hair magazine Awards 2019
Winner Male Grooming Specialist -MW2019



Ultimate Salon 2020 -Salon Business Awards
Salon Team 2020 -Salon Business Awards
Customer Service Salon 2020 -Salon Business Awards
Salon Of The Year 2020 -BHBA’s
Salon Team Of The Year 2020 -BHBA’s


Salon Business Coaching Pricing

Unsure if coaching is right you?

Do you have any further questions? feel free to contact us using the contact form below and we will get back to you as soon as we can!